About this online course


The Image

Course video

Learn the value of business models and essential tools to help you develop a sound business model for sustainable success.

Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

What you'll learn:

  • What a business model is.
  • Why business models matter to your firm and the value they bring.
  • How business model innovation improves business performance.
  • How tooling can help you to innovate your business model.


“A hands-on course with immediate value! Great practical tools to improve my firm’s business model!” – Previous Student of an offline course


Course Syllabus

Week 1 & 2: Why BMI?

  • What is a BM?
  • What's the payoff?
  • How can I get ideas to improve my BM?

Week 3 & 4: BMI in my daily life

  • What makes a valuable BM? 
  • How does BMI help me in strategy making? 
  • How can data improve my business model?
  • How can BMI help me to formulate concrete actions? 

Week 5 & 6: BM tooling

  • How can tooling help me to do BMI? 
  • Can I do BMI? Do I have the skills?
  • Who can help me do BMI? 
  • How can this course help me to do BMI?


Unless otherwise specified, the Course Materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


This is a Massive Open Online Course (MOOC) that runs on edX.


  • Secondary school; basic notions about business and/or practical business experience.

  • Starts: Anytime (Self-Paced)
  • Free | Earn certificate for $149
  • Group fee: contact us
  • Length: Self-Paced
  • Effort: 2 - 4 hours per week / 6 weeks

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