How do designers incorporate their personal vision for the future into their designs? Join this course to move beyond human-centered design and learn a unique design approach where your own vision plays a central role.
This course provides training for professional designers and other innovation professionals in the design method 'Vision in Product Design' (ViP). ViP is a method developed at TU Delft that forces you to examine the ideas underlying your design in great detail, before coming to a manifestation: What exactly is it that you want people to understand, experience or do?
The rationale behind this method is designing for the future. The majority of institutional design today is focused on a human-centered approach, using user research as the primary input for designing products and services. However, this approach is not foolproof especially when designing for a future context which users cannot predict and/or do not have an explicit vision for. Instead of trying to formulate a product idea that matches the goal, the ViP method asks the designer to come up with a vision of the relationship between the user and the product, and then use that vision as the basis for your design.
The ViP design approach is grounded in three basic principles:
- Future oriented - a designer's job is to look for possibilities and possible futures, instead of solving everyday problems.
- Interaction centered - products are a means to accomplish or develop appropriate interactions and relationships.
- Context driven - the appropriateness of any interaction conceived by a designer is determined by the context for which it has been designed.
This interactive course will show you how to apply this method to your future projects. It is taught through a combination of short lectures by design experts, practical exercises, a webinar and individualized feedback. You will learn how to work with the ViP design method and discover how this can help you to express yourself as a creative professional. Over the course of 4 weeks you will apply knowledge from videos and reading materials to a particular field, going through the steps of the ViP method, engaging in lively discussions with other students and experts in the field. You will be equipped with a new perspective and tools that will prove valuable additions to your design capabilities.
Throughout the course, you will master the ViP method and will be able to:
- Deconstruct an existing product/service on three levels: product, interaction and context.
- Construct a future design context for products.
- Establish a worldview for a future context.
- Create a statement that reflects your personal vision (describing the goal of your creation).
- Establish human-product interactions for what you would like to create.
- Conceptualize your design ideas.
- Use the ViP method as a communication tool to justify your business decisions.
Quotes on this course:
"The ViP-theory got explained, and we started implementing it right afterwards under the guidance of the lecturers. This really helped to understand the method and see the practical value of it."
"Paul and Matthijs bring a fresh perspective to design in a conversational format that is fun and engaging!"
"Paul and Matthijs - the instructors of this course - invented the ViP method which means that you will be learning the theory behind ViP from the inventors themselves!
Increasingly designers are compared to politicians. Like politicians, designers have the power to facilitate certain behaviors and craft experiences. While politicians create legislation, designers create products and services. For this reason, like politicians, designers have a responsibility to develop products and services with a desirable future world in mind.
The ViP method was invented for designers, politicians, theorists, architects, engineers, or anyone else who values taking the responsibility of truly looking towards the future. This course helps to ensure that whatever you create is not only grounded in trends but also reflects who you are and what you want the future to look like.
- For politicians and government officials, this course will help you develop a strong, clear campaign message by selecting context factors from which to construct a probable future and the formulation of a set of goals to attain that future. Working with the ViP method will give you a rock-solid foundation for what you propose to your colleagues and why.
- For architects this course will help to define what future cities and other spaces should look like. In the light of global warming, the evolving needs of Generation Z and other factors, you will be able to construct a future context and react to this future world in a way that resonates with you.
- For engineers this course will help you find the 'raison d'être' - or 'reason for being' - behind each of your designs, allowing you to set yourself apart from your colleagues by clearly defining yourself in terms of the quality of interactions present in your designs.
- For project leaders/managers this course will not only help your team get aligned behind a single company vision, it will give you the tools to predict a probable future and be able to react to achieve this vision.
- For all students, who will eventually move into the world of employment, this course will help you define who you are and set you apart from the myriad of other students who are applying for the same roles. You will have answers to questions like: "Who are you? What are you passionate about? What makes you unique?" that employers will ask.
For everyone, ViP makes room for feelings and intuition but simultaneously requires learners to develop a sound argument to justify and explain every decision they make. This means understanding where each decision comes from and what its consequences are.
Literature and Study Materials
Required reading - "Vision in Product Design: Handbook for Innovators" by Paul Hekkert and Matthijs van Dijk, ISBN: 978-90-6369-205-6 (Amazon.com $29.85)
If you successfully complete this course you will earn a professional education certificate and you are eligible to receive 1.5 Continuing Education Units (CEUs).
This course is primarily geared towards working professionals. Design background and knowledge of main design methods are recommended.
If you have any questions about this course or the TU Delft online learning environment, please visit our Help & Support page.