Bio

Pinar Cankurtaran is an Assistant Professor of New Product Marketing at the Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology in the Netherlands. She holds M.Sc. degrees from the University of Bath and University of Oxford and a Ph.D. from Erasmus University.

Her work has been published in the Journal of Product Innovation Management and her current research focusses on strategic new product development.

research interest

NPD strategy.
Marketing strategy.
NPD learning.
NPD speed.

More info

position

Assistant professor of New Product Marketing at the Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology

degrees

PhD Marketing Management, Rotterdam School of Management
MPhil Business Research, Rotterdam School of Management
MPhil Management Research, University of Oxford
MSc International Development, University of Bath

faculty

Industrial Design Engineering

Publications

Recent publications:

  • Cankurtaran, P , Rijsdijk, SA , Langerak, F (2015). Experience-based learning and cycle time reduction for incremental and new-to-the-firm product development projects. s.n., F (Eds.) Proceedings of the 22nd innovation and product development management conference (pp. 1-27) s.l.: s.n..
  • Cankurtaran, P , Langerak, F , Hultink, HJ (2014). Managerial decision making in project acceleration: The role of product innovativeness and acceleration goals in acceleration strategy choice. s.n., HJ (Eds.) 21st International product development management conference " Innovation through engineering, business and design ", (pp. 1-31) s.l.: s.n..
  • Cankurtaran, P , Langerak, F. , Griffin, A (2011). Consequences of new product development speed: A meta-analysis. s.n., A (Eds.) Proceedings of the 18th International Product Development Management Conference - Innovate through design (pp. 1-57) Delft: TU Delft.

Courses and programs by this instructor