Bio

Erik Jan Hultink is a Professor of New Product Marketing at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands. His research focuses on launch and branding strategies for new products. He has published on these topics in such journals as the Journal of the Academy in Marketing Science, and the Journal of Product Innovation Management. He was ranked number six in the list of the World's Top Innovation Management Scholars, and selected as the most productive European researcher publishing in the Journal of Product Innovation Management.

He is co-founder and board member of the Dutch chapter of the Product Development and Management Association (PDMA). He regularly consults companies on the topic of new product launch, and frequently appears on the Dutch television and radio commenting on the success and failure chances of new products.

research interest

Launch strategies and new product performance.
Time to market strategies for new industrial products.
IT usage and new product effectiveness.
Organizing for new product development: The moderating role of top management supervision.

More info

position

Professor of New Product Marketing at the Faculty of Industrial Design Engineering, Delft University of Technology

degrees

PhD, New Product Marketing, Delft University of Technology
MSc, Economics (Marketing & External Organization), University of Amsterdam

faculty

Industrial Design Engineering

Publications

Recent publications:

  • Tabeau, KE , Gemser, G , Hultink, HJ , Wijnberg, NM (2014). Do designers and managers complement each other? The influence of cognitive style on product performance. Bohemia, E Rieple, A Liedtka, J Cooper, R Santamaria, L (Eds.) Proceedings of the 19th DMI: Academic design management conference (pp. 859-879) Boston: The Design Management Institute.
  • Tabeau, KE , Gemser, G , Hultink, HJ , Wijnberg, NM (2015). Exploration and exploitation activities for design innovation. s.n., NM (Eds.) Proceedings of the 39th annual global conference on product innovation management PDMA 2015 (pp. 266-269) s.l.: PDMA.
  • Simonse, W.L. , Hultink, HJ , Buijs, JA (2015). Innovation roadmapping: Building concepts from practitioners' insights., Journal of Product Innovation Management, 32 (6), 904-924.
  • Reid, M , Hultink, HJ , Marion, T , Barczak, G (2015). The impact of open innovation climate and its resources on it artifact use and outcomes in the NPD process. s.n., G (Eds.) 22nd Innovation and product development management conference, Improving competitiveness with innovation and product development Proceedings of the International Product Development Conference (IPDMC) (pp. 1-20) s.l.: EIASM.
  • Kester, L , Hultink, HJ , Griffin, A (2014). An empirical investigation of the antecedents and outcomes of NPD portfolio success., Journal of Product Innovation Management (online), 131 (6), 1199-1213.

Courses and programs by this instructor