Bio

Prof. Dr. Dirk Snelders is Professor of Organising Product and Service Design and director of the master program Strategic Product Design at the Faculty of Industrial Design Engineering at TU Delft. Dirk has a background in the social sciences, yet for most of his academic career he has taught at design schools. His research interest is on the organisation and professionalisation of design in business.

Previously, he has published on design aesthetics, the importance of novelty in design, cross-cultural design, and service design. His work has appeared in journals such as Design Studies, Design Issues, and the Journal of Product Innovation Management.

research interest

Dirk's current research looks to design as a form of 'care'. Focusing on healthcare, but potentially also other areas of care (as in tourism, catering, coaching, or animal welfare), the question is raised whether and how the care for others can be 'designed'. Topics include the role of design in eco-system collaboration in care industries, design expertise for service development, designing human relations in service settings, service prototyping, etc.

More info

position

Professor of Organising Product and Service Design and director of the master program Strategic Product Design at the Faculty of Industrial Design Engineering, Delft University of Technology

degrees

PhD Industrial Design Engineering, Delft University of Technology
MA Psychology, Tilburg University / University of Exeter

faculty

Industrial Design Engineering

Publications

Recent publications:

  • Thompson, M , Garde, E.M. van de, Snelders, HMJJ (2014). A service for all. Stressed out, (pp. 57-62) Eindhoven: Design Academy Eindhoven.
  • Snelders, HMJJ , Garde, E.M. van de, Secomandi, F (2014). Design strategies for human relations in services. Sangiorgi, D, Hands, D, Murphy, E (Eds.) ServDes.2014 Service future; Proceedings of the fourth service design and service innovation conference (pp. 133-142) Lancaster: Lancaster University.
  • Snelders, HMJJ , Vervloed, JMC (2015). Service design as finished business., Design Studies, 36 (January), 122-124.
  • Garde, E.M. van de, Snelders, HMJJ (2014). The crucial role of context-awareness when designing for well-being. Crisp #4: Well well well, (pp. 21-23) Delft: Delft University of Technology, Faculty of Industrial Design Engineering, CRISP.
  • Hende, EA van den, Schoormans, JPL , Snelders, HMJJ (2007). Using narrative transportation to enhance new product comprehension. Borghini, S, McGrath, MA, Otnes, C (Eds.) European advances in consumer research. Volume 8 (pp. 205-205) Duluth: Association for Consumer Research.

Courses and programs by this instructor